Places is a one-stop-shop Africa travel planning platform. It allows users to craft the perfect itinerary suited towards their travel preferences. As the platform grows, we will connect with businesses so they can handle the booking and selling of their tickets.
Oftentimes, travelers can get overwhelmed having to outline their entire agenda for a trip. The solution: create a one-stop-shop application that allows users to easily access locations, restaurants and activities that they can organize into a personalized travel itinerary.
In order to visualize the process that my users would go through when exploring our application, I created a journey map. By outlining all of the actions that users could take, I was able to optimize each screen and create a seamless user experience.
Student
Enjoyable workout routines
Healthy and cheap meal plans
Motivation to drink more water
Limited cooking experience
Curated workout plans
Busy work schedule
Student
Enjoyable workout routines
Healthy and cheap meal plans
Motivation to drink more water
Limited cooking experience
Curated workout plans
Busy work schedule
Student
Enjoyable workout routines
Healthy and cheap meal plans
Motivation to drink more water
Limited cooking experience
Curated workout plans
Busy work schedule
In order to understand our audience and accurately determine the specificities of what they want, need and don't need in a platform like Places, I crafted some user personas. They represent a variety of our potential users.
This design system was created to provide a consistent standard for the brand's visual language. Tints of orange illicit a beachy sensation while shades of teal represent the ocean. We chose neutral secondary colors to complement the vibrancy of the primary colors.
Monserrat
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
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After creating an account, users are presented with a few brief travel questions to create a user experience tailored towards their preferences. From there they can discover new locations, browse through their selections, and save them to their profile.
Users are also provided with the option to either read through, or leave their own reviews for each place within our app. On their profile screen, they can browse through their favorited places, or edit their information.
The landing page highlights Place's most important features with short summaries and demonstrative graphics. It provides users with an option to download the application as well as an option to create their own place and submit it for review.
