Who are you creating this for?
GAIA’s founder, Savannah Parks, M.S., is a fifth-generation Floridian and wetland scientist with 10 years of experience navigating complex regulatory processes.
Why does this product exist?
To position GAIA Environmental as a specialist, not a generalist consultant.
What business goals will this help accomplish?
Convert site visitors into leads through a CRM-connected contact form and chatbot & highlight each core service within its own page that can rank in search.
Discovery & Planning
Research
Branding & Design
Optimization
Test & Launch
CRM & support
02 · RESEARCH
Compared
[Competitor A]
[Competitor B]
[Competitor C]
This project
Visual style
[ ]
[ ]
[ ]
Service pages
[ ]
[ ]
[ ]
Founder visibility
[ ]
[ ]
[ ]
Lead capture
[ ]
[ ]
[ ]
Mobile experience
[ ]
[ ]
[ ]
Key insights
[Lorem Ipsum
02 · RESEARCH
Primary flow: from first visit to inquiry
Google search
→
Service page
→
About the founder
→
Contact form → CRM
Primary flow: from first visit to inquiry
Google search
→
Service page
→
About the founder
→
Contact form → CRM
Primary flow: from first visit to inquiry
Google search
→
Service page
→
About the founder
→
Contact form → CRM
02 · RESEARCH
03 · BRANDING & DESIGN
03 · BRANDING & DESIGN
HEADINGS
Editorial yet authoritative
BODY
Clean and readable at every size
04 · BRANDING & DESIGN
04 · OPTIMIZATION
05 · BUILD & SEO
MOBILE
Homepage
MOBILE
Service page
MOBILE
Contact + chatbot
05 · BUILD & SEO
RESULTS
[Organic clicks, Search Console]
[Leads captured in the CRM, first 90 days]
[Mobile page speed score]
“I’ve worked with many designers before, but this experience was on another level. The attention to detail and thoughtful approach made the process smooth and enjoyable.”
Natalie Brooks
Marketing Manager
