Who are you creating this for?
GAIA’s founder, Savannah Parks, M.S., is a fifth-generation Floridian and wetland scientist with 10 years of experience navigating complex regulatory processes.
Why does this product exist?
To position GAIA Environmental as a specialist, not a generalist consultant.
What business goals will this help accomplish?
Convert site visitors into leads through a CRM-connected contact form and chatbot & highlight each core service within its own page that can rank in search.
01 · DISCOVERY
I co-led a brand discovery interview to understand Savannah's users and their individual priorities. We discussed her goals and how the website could best help her achieve them. This process helped us capture Savannah’s voice that my team could use as a framework for the website copy. We discussed the project timeline, audited the domain, set up a shared asset folder, and scheduled a field photo shoot.
01
Discovery
Apr 20-24
Co-led interviews to establish Savannah's goals, audience, and priorities.
02
Research
Apr 27 - May 01
Conducted competitive analyses to understand the landscape and spot opportunities.
03
Strategy
May 11–15
Mapped user flows and sitemaps to set the foundation, with two rounds of revisions.
04
Design
May 11–15
Defined branding guidelines, selected a theme, and created wireframes.
05
Build & Optimize
May 18-29
Built the site in WordPress, set up SEO & integrations, and tested it before final approval.
06
Launch & Results
June 01-05
Launched the site and supported it with updates, backups, bug fixes, and content changes for 60 days.
03 · STRATEGY
I mapped how GAIA’s three audiences- landowners, developers, and municipalities move from first visit to inquiry, then created mid-fidelity desktop and mobile mockups for each page in Figma before translating them into their final design.
Florida Landowners
Developers & Engineers
Direct Inquiries
03 · STRATEGY
I helped plan a 12-page structure with a services hub, then got written client approval before any copy or design began.
04 · DESIGN
I mapped how GAIA’s three audiences- landowners, developers, and municipalities move from first visit to inquiry, then created mid-fidelity desktop and mobile mockups for each page in Figma before translating them into their final design.
04 · DESIGN
The brand design was done concurrently with wireframe iteration. I gathered the logo, existing photos, and reference sites from the client. We went through two feedback and iteration sessions before deciding on a final design system.
Final Concept: “Field science designed like a magazine"
Savannah's preexisting photoshoot and branding struggled to showcase her high-level professional capability. We landed on a design system that reads as nature woven into a digital landscape, rather than an environmental brochure.
The editorial typography and harmonious color palette with muted greens, sandy white, and off-black highlight Savannah's high-level professional capability. It simultaneously reads as someone who actually spends time in the field, in line with her field imagery photoshoot.
HEADINGS
Alta Regular
BODY
DM Sans
Primary/Headings
Deep Forest
Buttons/Accents
Olive
Supporting/Lines
Sage
Page Background
Warm Sand
Body Text
Off-Black
04 · DESIGN
Savannah works at the line between development and preservation. The final design leans into that tension. Every image is real photography of Savannah and Florida’s landscapes, with zero stock imagery.
05 · BUILD & OPTIMIZE
Page
Primary keyword
Search intent
Funnel Stage
Homepage
florida environmental consulting
Commercial/Local
Awareness→Consideration
About Savannah
savannah parks ecologist
Navigational/Informational
Trust
Why GAIA
free background research
Informational
Trust
Services
environmental consulting services florida
Commercial
Consideration→Decision
Wetland Delineation
wetland delineation florida
Commercial
Consideration→Decision
Environmental Permitting
environmental permitting florida
Commercial
Consideration→Decision
Threatened & Endangered Species Survey
protected species survey florida
Commercial
Consideration→Decision
Comprehensive Environmental Assessments
comprehensive environmental assessment florida
Commercial
Consideration→Decision
Certified Arborist & Tree Surveys
certified arborist tree survey florida
Commercial
Consideration→Decision
Civil Engineering & Site Design
civil engineering site design florida
Commercial
Consideration→Decision
Phase 1 Environmental Site Assessments
phase 1 environmental site assessment florida
Commercial
Decision
Contact
free land background research florida
Transactional/Local
Decision